Direct Service

 

Our parents and acquaintances are engaged in various professions. Many fathers are doctors, mothers are lawyers. Again, someone's brother or uncle is in the transportation or publishing business.

Many may also have laundry, salon and beauty parlor shops. Such occupations are directly related to service delivery. These are legitimate economic activities. These provide direct services in the hope of making a profit.  That is why these works are called direct services.

A man went to the saloon with 60 rupees and cut his hair. What did he get for 60 rupees?  Certainly benefits or advantages. Direct service is the legitimate economic activity that involves giving, facilitating or satisfying a customer directly for the purpose of earning money.  Services such as caring for parents, raising children cannot be called business. Because these are not economic activities.

That is to say, in this case money is not expected to be earned and these are not even measurable in the value of money. In order to be a direct service, it must have the goal of earning money and the work of the individual or organisation in its own field.  Direct services include clinic business, law business, accounting scholarship, engineering firm etc. Here are some important aspects of direct service:

1. Direct services can be provided by individuals individually or in groups.

2. Such services can be easily distinguished from one another.

3. It is variable and has interchangeable capabilities.

4. It is invisible and untouchable that cannot be caught, touched or seen.

5. Such services cannot be separated from the service provider.

6. It requires special knowledge and skills.

7. Usually it is an independent profession.

Therefore, direct service is the direct delivery of any work, facility or satisfaction which is capable of meeting the needs and wants of the consumer or customer for the purpose of earning money.

Direct service is the direct delivery of work, benefits or satisfaction that are capable of meeting the needs of the consumer or customers. The features of Direct Business Services are as follows:

1. Intangible: The service cannot be touched or touched. Its benefits can only be felt. The recipient benefits when he gets this benefit. For example: we go to the doctor when we are sick.  The doctor diagnoses and manages the disease.  We get cured by taking medicine as per the instructions of the doctor. Given by the doctor.  Can't touch.

2. Non-transferable ownership: There is no question of transferring ownership as the service is not real or visible. The person who is satisfied with the service cannot sell it to others. So ownership of the service can never be transferred.

3. Not storable: When the service is needed, the customer picks it up from the service provider.  It cannot be saved before it is needed.  Physicians are ready to take care of the patients in the hospital or clinic. After a patient leaves, there is an opportunity to provide services to the doctors. The patient can never take this service from the doctor and deposit it.

4. Nearer to customer: Direct service centers are established in places where there is a large number of customers. For example, saloons or clinics in residential areas and consultancy firms or audit firms in commercial areas.

5. Inseparable: The service cannot be separated from the service provider. That is, the service provider must be present while providing the service. For example, the presence of a doctor is mandatory to provide services to the patient.  Similarly, the presence of a lawyer is required for a legal battle.

6. Involvement of visible elements: Various visible objects may be required to provide services. Such as- medical equipment for medical services, computer and telephone for information services, vehicles for distribution services etc.

7. Variability: The services provided by a service provider may not always be of the same quality.  For example, the medical services of a physician are not the same for all patients. There is a difference in direct service based on the mentality of the person providing the service and different situations.

If a person or organisation provides or sells a service in its own involvement in the hope of making a profit, it is considered as direct service. This service can be of many types. E.g.

1. Professional service: There are many professions in the world that provide direct service. These businesses have to follow some professional rules and regulations. In addition to educational qualifications, one has to acquire practical knowledge and get permission from the government to run these businesses. The quality of professional service is improved on the basis of skills and qualifications. In this case, the meaning of the service is also different due to the difference in the mental state and qualifications of the service provider. Professional service-oriented businesses include medical, teaching, consultancy, accounting or audit firms, advocacy or attorney firms, engineers or engineering firms.

2. Personal service: A service that seeks to make a profit by providing personal services is called personal service oriented business. This service depends on the skill and strategy of the person.  The more qualified and skilled the person, the better the quality of the profession will be.  Although the educational qualification of the person engaged in this profession is not compulsory in our country, competency and work experience is required. Goldsmiths, painters, carpenters, tailors, blacksmiths, potters, barbers, repairmen, electricians, etc. are included in the personal service-oriented business.

3. Distributive service: Distribution service-oriented business services are provided through the distribution of goods. Goods produced in one place are transported to other places. That is, the distribution business provides services through the delivery of goods where consumers live. Retailers, wholesalers, agents, dealers, distributors are involved in such business. It also covers distribution services like water transport, road transport, air transport, rail transport etc. Through such business the trader tries to make a profit by delivering the product to the final consumer or buyer.

4. Merchandising service: In this case the goods are collected from the manufacturer or importer and supplied to the final consumer or final buyer. Intermediaries are involved in the service-oriented business of supplying such goods. The suppliers try to make a profit by collecting and supplying the goods according to the demand of the consumers in the specific market.

5. Informational service: Information is needed for many things in daily life. Regular information about market, products, demand, religion, environment, politics etc. is required according to the needs of the person. In this case, the organization involved in providing necessary information on various issues provides information related services. Involved in providing such services as electronic media, print media, e-commerce, internet, e-mail, website, multimedia etc.

6. Education service: Education service is a big sector of direct service in every country.  Education services are being provided through coaching in schools, colleges, universities, admission coaching, academic coaching, IELTS, TOEFL, GMAT etc. for higher education needs.

7. Healthcare service: Healthcare is provided to ensure public health. Health services are provided through Diagnostic Centers, Pathological Centers, Clinics, Hospitals etc.

8. Consumer service: This type of service is provided directly to the consumers. Vehicles, hotels, motels, entertainment establishments, tourist centers, security agencies, mobile phone operators, etc. can be included in such direct service providers.

Thus, the businesses mentioned are direct service businesses. All kinds of service businesses fall under these in one way or another.